We all know that weddings are expensive! Many believe if you mention the word 'Wedding' then the price will increase. It may look like that with wedding invitations, but if you think about the time and materials needed to make just one set of 40 invitations in our Holly range, the price will soon make sense.
Firstly we have material costs:
40 Pocketfold blanks
160 blank inserts
40 pieces of coloured mounting card
40 C6 RSVP envelopes
40 square outer envelopes
1 reel satin ribbon
5 sheets A4 hammered card
5 sheets A4 coloured card
14 sheets A4 glitter paper
2 sticks of hot glue
2 Tacky glue tubes
40 cellophane bags
Total per invitation with trade/bulk discounts: £1.95
I then have to include fees (paypal, Etsy etc) plus contributions to insurance, services (such as heat, light, internet etc) which all adds up!
Then we need to look at time:
Initial discussions, invoicing etc 1 hour
Ordering materials 0.5 hours
Proofs approx. 1 hour
Printing approx. 1.5 hours
Cutting/trimming 1 hour
Hand tying bows 1.5 hours
Gluing pockets 0.5 hours
'Stuffing' pockets 0.5 hours
Mounting/gluing invitation into pocketfold 1.5 hours
Making glitter band with mounted name piece 2.5 hours
Adding bow and embellishment 0.5 hours
Packaging and post office 0.5 hours
Total: 12.5 hours
When charged £5 per invitation, 40 would cost £200
Material costs alone are approximately £90 leaving £110 for 12.5 hours work which means I work for just over minimum wage.
Looking at these figures maybe I should really increase my prices further but my concern is pricing myself out of the market.
So maybe next time you look at something, specially something handmade, and think that it's expensive, think about the material costs and the time taken to make that item by hand, usually to an exceptionally high standard.